The Demo Coach Home
The problem often lies not with the products,
but with the presenters. They . . .
- drone on, demonstrating feature after feature
- over-explain with crowded PowerPoint slides
- insist on reciting lengthy company histories
- deliver “canned” demos
- fail to take into account that each audience is unique
These practices turn people off, lull them to sleep, and kill potential sales.
A Power Demo . . .
- excites
- tells a story
- involves the audience
- builds an emotional bridge
