Archive for the ‘Our Books’ Category

Giving Memorable Product Demos – Praise for the Book

Monday, November 23rd, 2009

Giving Memorable Product Demos by Gold/Sennhauser

Did you know, our book Giving Memorable Product Demos is now available on Amazon.com? Although local Amazon stores do not carry the title, people abroad can order it on Amazon.com for worldwide delivery.

We are especially proud of the feedback we have received from our early readers. Here are a few of the kind words we were sent:

“Giving Memorable Product Demos is the difference between being forgotten and generating raving fans and profits through every word and action.”
Joel Bauer, Author and Infotainer
“The authors have given a career’s worth of memorable product demos and generously shared their expertise with hundreds of product pitchmen. This book captures all that experience in a concise, valuable, highly-useful text. Giving Memorable Product Demos is a Must Read for every product manager, no matter what your industry.”
Chris Shipley, Executive Producer, The DEMO Conferences
“ANY salesperson will profit from this wonderful book. It talks not only about Product Demos but how to put ideas and feelings in the head of the customer to make them want. Great job done Nathan and Claudio!”
Chris Mulzer, CEO kikidan media, Berlin
“In all things, your growth is limited by the quality of the experts you choose to learn from. To give powerful and compelling demos, you can do no better than learning from Sennhauser & Gold. This is it; this is the pinnacle. If you don’t want to leave your future demos to chance, get this book!”
Jonathan Altfeld, Trainer of targeted uses of NLP, & author of NLP & Hypnosis home-study programs such as “Finding Your Irresistible Voice” and “The Metaphor Machine.”
“Finally a book dedicated to the art of giving successful product demos. The advice given by the authors is right on and will make even the most seasoned presenter more effective while planning, preparing, and executing their demo.”
Kate Purmal, President, Kate Purmal Consulting
“If giving technological demos is important to your business, then ‘Giving Memorable Product Demos’ is a lifesaver. In it, Nathan and Claudio arm you with all the strategies you need to educate, entertain, and influence your audience, so that they’re excited to do business with you.”
Mark Levy, Founder of Levy Innovation LLC, and author or co-creator of four books, including “How to Persuade People Who Don’t Want to be Persuaded”
“This is a bible for all people who think they understand how to demo products. It shows you exactly how to KISS!”
J. Dennis Wolfe, Insurance Broker-Owner and Author
“Open this book and you’ll find that it’s much more than a primer for young entrepreneurs. It starts out with a simple idea: inventory and critique your presentation skills using a video camera in one continuous take. From that point on, Gold and Sennhauser show entrepreneurs and other presenters how to build and deliver effective live product demonstrations using basic and proven techniques.”
Jim Forbes, Executive Producer of the DEMO Conference

If you have read the book already, we would love to hear from you. Please comment below. We want to hear it all… the good, the bad, and the ugly.

Amazon.com has our book listed!!!

Monday, August 31st, 2009

Claudio and I are even more excited about our new book now because it is available on Amazon.com.

However, in addition to listing it on Amazon.com, we are trying something new and fun to get the word out. When you tell 5 people about our book using RumbaFish, you get a free copy as a thank you. Just click on the widget below.

Giving Memorable Product Demos – A Review by Jim Forbes

Monday, June 29th, 2009

Our book Giving Memorable Product Demos is now available. The first review is in and it’s flattering. Here is what Jim Forbes, Executive Producer of the DEMO Conference, said:

ebook“Giving Memorable Product Demonstrations”, a new book penned by Nathan Gold and Claudio Sennhauser, provides the basics of how to quickly and effectively pitch any business or technology.

Open this book and you’ll find that it’s much more than a primer for young entrepreneurs.  It starts out with a simple idea:  inventory and critique your presentation skills using a video camera in one continuous take. From that point on, Gold and Sennhauser show entrepreneurs and other presenters how to build and deliver effective live product demonstrations using basic and proven techniques.

This book is a valuable resource to anyone who needs to deliver an effective memorable presentation that can be used for numerous categories of audiences.—Jim Forbes 06/15/2009

Thanks Jim!

Here’s the link to the full post by Jim.

…and here is where you can order the book.