DEMO Fall 2011 comes to a close

Written by Nathan Gold on September 19th, 2011

I am excited to see that WeVideo won a DEMOgod Award at DEMO Fall 2011. They have an amazingly powerful video editing software hosted in the cloud. This eliminates the need for a big ass processor on your computer because all of the rendering is done in the cloud faster than you can say Supercalifragilisticexpialidocious. I am told it’s actually faster than real time HD rendering!!!

Here is the video of their demo at DEMO:

Congratulations to the team at WeVideo. I wish you success and quick adoption of WeVideo for telling stories to the world.

Can you find your “stuff” in the cloud?

Written by Nathan Gold on July 28th, 2011

Do you use any of these 25 services to manage your “stuff” in the cloud?

Primadesk Services as of July 27, 2011

If you’re like me, you use several, if not many of them. Each time I want to see what’s in that particular service, I need to know the URL, username, and password! What a pain, especially when I can’t even remember where half my “stuff” is at any given time.

Well, I discovered Primadesk at the DEMO conference and they are on the move. I am now using their SaaS to manage just about all of my cloud services from one place with a single sign on.

Primadesk makes it VERRRRRRRRRRRRRRRRRRY easy to find things in your cloud. In fact, to illustrate the point of how hard it is to find your “stuff” in the cloud, when they did their demo on stage, all of the lights went out when the CEO walked out. He came out with a flashlight and shined it around asking people if they feel like this when looking for their data in the cloud. It was quite funny and made the audience crack up! Take a look here:



I recommend you take a look at Primadesk because it can really simplify your on-line cloud life!

September 11, 2011 – Ride 2 Recovery

Written by Nathan Gold on July 15th, 2011

If you have ever watched the TV show Extreme Makeover Home Edition, you know you usually need a box of tissues towards the end of the show. Why? Because it’s one of those shows where the story is told in a way that reaches down into your heart and reminds you how fortunate we all are. While the family in need gets a new house build in 7 days, hundreds and hundreds of volunteers get the satisfaction of helping their neighbors in need. It’s amazing and has changed our lives especially in the way we think of giving back and doing what we can to help others.

Speaking of helping others, I had the distinct pleasure of meeting the Executive Producer of Extreme Makeover Home Edition a few weeks ago. His name is Conrad Ricketts and he is on a mission to tell another story. You’ll want to hear about this, especially if you want to associate yourself to a master storyteller. Watch this:

The Emmy winning Executive Producer of Extreme Makeover Home Edition, Conrad Ricketts, and YouTube present a historic webcast. On 9/11/11, Ride 2 Recovery and hundreds of servicemen and women injured serving our country will leave from the shadow of Ground Zero for an eight day bike ride through Valley Forge, the Gettysburg Battlefield, to the United 93 Memorial, finishing at the Pentagon.

These eight days will be webcast 6 to 8 hours a day live to millions here and around the world as we ride along with these heroes, meet them, and tell their stories of American courage. The ride is filled with pride, hope, tears, and the strength of one and family. There will be thousands cheering and standing on the street corners as they ride by, and you can support and join Ride 2 Recovery the 9/11/ American Challenge as a webcast sponsor. Celebrities, news makers, and politicians will join in the ride daily and provide entertainment and nightly music. By engaging social media, Facebook and Twitter we will raise money and awareness by weaving in hundreds of organizations that support military veterans.

The webcast costs less than a one hour prime time television show. 48 to 52 hours over 8 days has a total cost of 2 million dollars, and breaks down to $250.000 a day for 6 to 8 hours of webcasting. Sponsors will have many opportunities including; Pre-roll Promo Spots, Lower Third Ads, Call To Action, Banner Ads, Merchandising, and Staging.

Ride 2 Recovery is a simple idea that has profound effects. With over 40,000 service members returning injured and 300,000 suffering with Post-Traumatic Stress disorder R2R in partnership with the Military and Veterans Affairs Service offers service men and woman mental and physical rehabilitation programs featuring cycling as the core activity. R2R is a 501(c)3 and funds raised by events are used to purchase and build custom bikes, helmets, and technical equipment. R2R serves all 4 branches of the Military at no cost to the injured veterans. In 2008 their first year, there were 2 bike challenge events, 55 participants, and 20 bikes purchased. In 2010 there were 6 challenge rides, 3000 participants, 275 bikes, and 785 volunteers. The National Naval Medical Center in Bethesda, Md., announced that every veteran who goes through rehabilitation at the new Walter Reed Hospital would be given a bike from R2R, and the opportunity to join in its rides. Join us in sponsoring these American Heroes, getting them a bike, and showing your support by becoming a webcast sponsor.

Contact: Conrad L. Ricketts Productions, Inc. at Mark.Measures@abramsart.com.

3 Demo Coach clients win 4 awards in 3 weeks

Written by Nathan Gold on June 24th, 2011

Over the past few weeks, there has been a huge demand in Silicon Valley for 2 minute pitches. I don’t know what’s going on right now, but the momentum in the Bay Area is vibrant and filled with tremendous energy and hope for raising money and finding great resources for start-up companies of all shapes and sizes.

In their search, they usually find themselves at places like VCTaskforce or PlugandPlayTechCenter pitching for exactly 2 minutes to a panel of investor judges. It’s a little like Dancing With The Stars in that each investor holds up a card to vote on the company they just heard. The winner, like in the TV program, gets the prize. And, the prize is usually a plague, trophy, or even a cash award!

It’s humbling to me that over that last few weeks, I have had the distinct honor of working with three companies who all achieved high honors with their presentations. Take a look:

Yesterday, at gigaOm Structure 2011, there were 11 companies in the cloud arena that went up on stage for 4 minutes to pitch to an audience of about 1,000. At the end of the presentation, the venture investors handed out a score of 1-10 followed by one investor giving feedback. dotCloud hired me a few weeks before to coach them for the event.

The results were unexpected. While Solomon did really well on stage, there was one other company that seemed to come very close to dotCloud in the judges scores. But, in the end, dotCloud took home the top prize out of the 11 companies AND they took home the People’s Choice award too! The voting was from the audience and people who were watching on-line. It was sooooooooooooo fun to see the bar graph growing when the voting starting coming in. dotCloud’s votes were at least 10x everyone else on stage.

dotCloud sweeps the awards at gigaOm Structure 2011

Solomon Hykes at dotCloud
Well done Solomon! And, thank you Patrick McGovern for finding me since we met at DEMO many years ago.

On June 20, at the Rocketspace incubator in San Francisco, 12 young start-ups were given a chance to pitch to 3 angels and 2 venture capital investors hosted by Keiretsu Forum. Guess how much time each presenter had? You got it. They had 2 minutes! The results?

Andreas Wilkens from MediaFunnel

I started working with Andreas Wilkens at MediaFunnel for about 2 weeks before the event. Once he was invited to pitch, we spent numerous hours rehearsing the pitch so that it sounded natural and engaging. Andreas won first place and he is also an IBM Smartcamp finalist headed to N.Y.C. to battle it out with 3 other companies!

To see what Mediafunnel is doing with IBM Smartcamp, check out Andreas’ 1 minute pitch. The intent of this short pitch is to find people who will “Like” the idea and vote for him. If you use social media in business, you need to hear what MediaFunnel can do for you. And, if you like what you see, please send Andreas and his team a Like vote!

On June 13, at the VCTaskforce, 12 companies went up in front of a panel of angel investors for their 2 minute pitch followed by 4 minutes of Q&A followed by a few more minutes of non-defensible feedback from each investor. The results?

Jostein Svendsen at VCTaskforce

Jostein Svendsen, CEO of Creaza, won first place! Jostein is the man in the light blue shirt at the front of the room. He has an amazing product that lets people edit video and render video in the cloud. It’s fun and easy to learn how to use. Unfortunately, they are still in a private beta and it requires a special code to get in and play around. They should be generally available soon. Way to go Jostein!

On June 9, 2011, PlugandPlayTechCenter held an investor expo where 32 companies were given 2 minutes on stage to pitch their company opportunity to an audience of about 500 people with 50 or so investor VIP judges. Jostein Svendsen, the CEO of Creaza came out on top!

Jostein Svendsen at PlugandPlayTechCenter

Getaround wins 1st place at TechCrunch Disrupt 2011

Written by Nathan Gold on June 3rd, 2011


It’s really very exciting to me when a client comes to me just a few days before an event and asks for help. I live for those types of opportunities. And, that’s exactly what happened when Getaround called me just a few days before TechCrunch Disrupt 2011. The founders of the company were seasoned presenters and had been on stage at DEMO in another company, but they each felt that in order to hit a homerun, they needed some coaching.

I arrived at the Getaround offices in San Francisco on the Friday before the event. Sam Zaid, co-founder (the tallest dude on the right side of the check) and I went over the script and made all sorts of changes in order to make the demo even more memorable. On Sunday, Jessica Scorpio, co-founder (holding the check) and I used Skype to rehearse the script while they sat in their N.Y.C. hotel. They worked extra hours to be sure that the demo was indelibly inscribed in their minds and that it was delivered with passion and over-the-top enthusiasm. And, that’s just what they did!

One of the best parts of the demo was when the camera shifted to the back of the room where a Tesla was sitting. As part of their demo, they used the iPhone to unlock the Tesla to demonstrate how someone would actually get into a car they rent through Getaround. It was a magical moment for the team at Getaround and the audience apparently loved what they saw.

Getaround was chosen as one of the two audience choice winners among 32 presenting companies and came out as the top company in the event. They walked away with a check for $50,000.

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