Getaround wins 1st place at TechCrunch Disrupt 2011

Written by Nathan Gold on June 3rd, 2011


It’s really very exciting to me when a client comes to me just a few days before an event and asks for help. I live for those types of opportunities. And, that’s exactly what happened when Getaround called me just a few days before TechCrunch Disrupt 2011. The founders of the company were seasoned presenters and had been on stage at DEMO in another company, but they each felt that in order to hit a homerun, they needed some coaching.

I arrived at the Getaround offices in San Francisco on the Friday before the event. Sam Zaid, co-founder (the tallest dude on the right side of the check) and I went over the script and made all sorts of changes in order to make the demo even more memorable. On Sunday, Jessica Scorpio, co-founder (holding the check) and I used Skype to rehearse the script while they sat in their N.Y.C. hotel. They worked extra hours to be sure that the demo was indelibly inscribed in their minds and that it was delivered with passion and over-the-top enthusiasm. And, that’s just what they did!

One of the best parts of the demo was when the camera shifted to the back of the room where a Tesla was sitting. As part of their demo, they used the iPhone to unlock the Tesla to demonstrate how someone would actually get into a car they rent through Getaround. It was a magical moment for the team at Getaround and the audience apparently loved what they saw.

Getaround was chosen as one of the two audience choice winners among 32 presenting companies and came out as the top company in the event. They walked away with a check for $50,000.

How To Pitch To Investors In Under 2 Minutes

Written by Nathan Gold on May 28th, 2011

One of the most frequently asked questions I get from entrepreneurs is, “How do you pitch to investors in under 2 minutes?”

Actually, it’s one of the most important things you may ever need to prepare for in your business, especially in a start-up. In many investment circles around the world, whether angel or venture, you very often find yourself in a position to give a 2 minute pitch to see if someone is interested in hearing more about your business. And, it’s often to a panel of investors who have heard hundreds or even thousands of pitches.

I created a new video that shows you how to pitch to investors in under 2 minutes without the aid of any slides. When you are given the opportunity to pitch your company and all you have is a microphone and a panel of investors waiting for you to pitch, you need to be well scripted and rehearsed for the performance, if you expect great results.

So, I ask you. Are you satisfied with the results you’re getting from the investor pitches you are making? If not, take a look at this:

Without a script indelibly inscribed in your brain, most people will usually run over on time, get cut off, not cover everything you wanted to talk about, or worse, completely lose your way. This cannot and should not be an extemporaneous talk where you condense your 10 minute presentation into 2 minutes. It will not work! This video will show you a proven model for how to script your 2 minute pitch.

I am confident you would agree that the real purpose of the 2 minute pitch is to convince an investor to ask you questions that will ultimately lead to one of two outcomes. Either they will like you enough to continue talking or they can become a resource for you to leverage at some time in the future.

Just last week, at the VCTaskforce in Palo Alto, 10 companies were given 2 minutes to pitch to a panel of angel investors. The panelists were who’s who in Silicon Valley. Tom Cervantez founder of the Harvard Angels and Golden Gate Angels. Raffy Chatav from Silicom Ventures. John Ryan from Band of Angels. And Paul Twombly from Keiretsu Forum. You should see and hear what these people gave as feedback to people who obviously had not really prepared for their pitch. The people who were prepared showed that they had worked hard to ensure that they covered all of the important points in less than 120 seconds. There are many organizations like this where you have 2 minutes to pitch your idea to get to the next level.

Speaking of preparing, that is exactly what this video is all about. You will learn how to have a great opening that will capture the attention of the listener. Following that, you’ll be able to clearly articulate the value of your business by answering 6 questions on the minds of your investors.

After watching this video, you will clearly understand and know how NOT to sound the S.A.M.E. as other presenters. And, you’ll be able to effectively use the Columbo Close, a powerful attention-getting tool, as the last words the investor will hear from you. And, everything you learn here can be used in your next pitch!

The information contained in this video is the result of the last 5 years of delivering workshops and coaching real people. It’s the same information I give out in the first coaching session along with a homework assignment. This is not a sales presentation to get you to hire me. This video contains only “solid nourishment” and no “empty calories” to waste your time or money.

GetAround rocks the stage at TechCrunch Disrupt

Written by Nathan Gold on May 25th, 2011

GetAround was on stage yesterday at TechCrunch Disrupt in New York. One of the judges said that he had a “holy shit” moment on stage after seeing their demo meaning he thought the product was great. They have an amazing offering whereby you can rent cars from people nearby where you live. Instead of using ZipCar, you can now choose from hundreds and hundreds of personally owned cars to rent by the hour or the day. You can even rent a Tesla right now! And, they have Berkshire Hathaway as their insurance company. That’s a big win for them and their renters. Watch and see below:

Tweak – A new self-service graphic design SaaS

Written by Nathan Gold on May 23rd, 2011

As many of you know, I am a huge fan of 99Designs because they have made it incredibly easy for people to get graphic designs from the crowd. In case you are not aware of them, at 99Designs, you hold a contest where many designers around the world submit designs and then they keep their fingers crossed that you select them as the winner. There is usually only one winner in a design contest and all of the other designers get nothing. Is that fair??? I leave that answer to you.

However, there is a new kid on the block…Tweak. This SaaS is a fairly new self-service graphic design site where YOU can use their expertise to create amazingly professional results. They have worked with hundreds of incredibly talented graphic designers and copywriters to build designs that all you need to do is put your logo (unless you use Tweak to design your logo too) and contact information in and you are ready to print! The copy included with their designs is not “Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”


Tweak

Tweak has done all of the hard design work for you! All you need to do is pick the design, tweak it to make it yours, and print! It’s that simple and their pricing will knock your socks off, especially because you can do this on your own! You don’t even need to wait the 7 days as with the other guys!

I highly recommend Tweak for everyone who needs graphic design work in the area of brochures, flyers, logos, business cards, newsletters and banners of all sizes. Speaking of banners, no matter what size you make it, the result will always be the highest resolution possible on whatever printer you go to. One of the most important aspects to what Tweak offers you is picture perfect and high resolution printing capabilities. Try it out and see for yourself.

Under-promise and over-deliver – a good thing?

Written by Nathan Gold on May 11th, 2011

I am always on the lookout for resources on the Web that can save me time and money. Several years ago, I used a crowdsourcing Web site to get designers to help me with a new logo and Web site. It was amazing to see how people from around the world would participate in a contest where they had to submit their design and wait and hope to be picked as the “only” winner. I don’t recall how many designs we had turned in, but that’s not the point to this post. I just wanted to introduce the concept of crowdsourcing for graphic design, in case you had not heard about it before.

I always enjoy the chance to under-promise and over-deliver for my clients. Whenever I do this, I make sure that what I do promise is reasonable, acceptable, and most importantly, achievable!  So, several weeks ago I met a new client who was having their logo created by a designer and they were promised 3 individual designs. I asked the CEO if he would be interested in getting more designs from more designers. What I actually said was, “If I could provide you with 10 designs from 10 individual designers in 7 days, would that be worth $1,000 to you?” To which he replied, “Where do I send the check?”

Here are the results of their logo contest:

99designs.comFor some reason, this contest went over-the-top crazy. In the past, usually people submitted designs around the third day or so. This contest had 65 designs submitted on the first day from 24 designers. I don’t believe it was only the prize money that encouraged 325 designers to submit 1,279 designs. I couldn’t believe it when the contest was actually over. It was chaotic and thrilling at the same time.

Was this a good thing? Over-delivering by 1,200% was really fun for me. I know Twyngo certainly thought so! The only downside to over-delivering on this project was that it took them hours and hours to review all of the designs. Eventually, they narrowed the lot down to 16 choices before asking friends, family and others what they thought. Ultimately, they kept going back to one of the two most favored designs. And, now they have a new logo that they are all thrilled with and they have full ownership rights to the logo artwork.

If you have any graphic design needs such as logos, Web sites, banner ads, etc., 99Designs can be your ticket to worry free design while saving tons of cash for other needs.

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