Testimonials
“Just wanted to add my thanks – you really helped us to navigate a great course. We really felt we hit all of our goals. Our DEMO video is very strong and is being distributed by our investors etc. to show what we do.
We were also listed as the Top 10 picks for Venture Beat, PC Magazine and PC World (listed as top 12 from TC50 and DEMO)… So, we’re thrilled.
Congratulations on turning out a great crop of demonstrators and we’d be happy to act as a reference in the future. Hope to work with you again!”
Fiona Ashley, Director of Marketing
“Demo coaching was a good return on investment for us.
We went to DEMO 08, hoping to do well and to tell our story. As an outcome, we were able to get, of course, the DEMOgod Award, which we’re very proud of.
Secondly, we had a very nice write up in the Wall Street Journal, which was a big home run for us.
Thirdly, because we are in a fundraising process, we met a number of venture capitalists and actually there are a couple of venture capitalists who were talking to us today about funding.
So, it was really successful for us. The return on investment was well worth it. He was effective and we would highly recommend him again.”
Dr. Ron Fortune, CEO
“Nathan has such an unusual combination of complete Zen calm, but also, he’s really business and he’s not going to let you get away with not doing your homework and not coming prepared.
I think it was the kind of tough love that we needed and then going to the conference and feeling as prepared as we possibly could be but having preparation from someone who knows it cold was really useful.”
Danielle Wood, VP Editorial
“Working with The Demo Coach is like having that long lost partner than you never knew you had. You just start talking and you start working and things start happening. So, I can’t recommend him more highly.
Winning the DEMOgod Award has changed the amount of press we get, which has driven customers and it’s also changed the way we talk to prospective employees. He’s just an amazing guy to work with.”
René Lacerte, CEO
“I want to take a minute and say ‘Thank You!’ to the Demo Coach. Your course was invaluable in helping me produce and deliver a truly top notch demo.
I recently had to give a 20-25 minute demo to an audience of potential customers in New York, and then gave the same demo to a different group in Chicago the next week. After each demo, I had people come up and congratulate me for delivering such a good demo.
I have to give the credit to you guys. You gave me the tools to not only give a good demo, but to really give a great demo! Thanks a lot!”
Mike Powers, Software Application Engineer
“Having Nathan and Claudio share their knowledge about performing strong and memorable customer demonstrations was a great experience for me.
Before their visits to IGC, I would say that most of the demos I did were based on the features of the product and less on the value received by the client from using those features. I learned during the coaching sessions that defining value and showing how our product helps solves/resolves customer issues is of utmost importance.
They were able to open my mind to different ways of thinking about client concerns, speaking and being aware of my speech flow/verbiage, demo flow, sharing memorable experiences, etc. It can be hard to pack so much information in so little time.
Perhaps the more important lesson is even though the demo content is important, it is how that information is delivered to the client that makes it memorable.
Thanks Nathan and Claudio for all your instruction and genuine concern for improving my demonstration skills.”
John Enfield, Software Application Engineer
“Our products usually stand on their own. However, many of the people who demonstrate our products had lost their excitement for the technology and the customer.
Demo coaching taught us (and reminded others) how to take any product and infuse excitement and enthusiasm into the audience while moving them toward a decision to buy our products and services.
Nathan is the best at what he does and our people learned a great deal of new skills from him. He’ll be invited back very soon.”
Jack Rice, VP Product Marketing
“Our products are sometimes difficult to demo and therefore they can look complicated at times. With the demo coaching from The Demo Coach, our products now look so easy that people wonder why they ever thought otherwise. The new techniques and skills we all learned will stay with us for a lifetime.
More importantly, the demo coaching we received was implemented immediately without much effort or practice. Nathan is worth his weight in gold!”
William Fried, CEO & President
“We were looking for ways to improve the performance of the people who demo our products. We were stuck in a rut and needed to infuse some excitement and enthusiasm into our demos. The Demo Coach coaching solved all of our demo problems.
All of the people (and I mean all) who attended are now armed with a new bag of tricks that will undoubtedly delight any audience. This demo coaching was over-the-top! I just hope our competition doesn’t find out about him.”
Rose Hinkle, VP Sales
“Before we had coaching by The Demo Coach, our demos were killing us and our sales. People would often say how complicated our solutions looked after the demo. Now, with the coaching we received from The Demo Coach, people now tell us how impressed and how simple our software solutions look!
Our demos are like night and day now due to the impressive coaching we received from The Demo Coach.”
Barry Woodland, CEO
“Our big problem was we were doing too many custom software demos and our people were rebelling against the sales people. This was causing a big problem for us and impeding sales opportunities.
After receiving Demo Coaching from Nathan Gold, our sales and systems engineers starting working together as a team again. His techniques and skills are powerful and easy to learn. Our people improved overnight!”
Beth Davidson, VP Worldwide Sales & Marketing
